“有了你,就有了光”——宋仲基助力vivo X7Plus 预售会

项目品牌: vivo

项目行业: IT及通讯

项目日期: 2016-07-15 10:00 2016-07-15 22:00

项目地点: 上海 世博创意秀场

项目名称: “有了你,就有了光”——宋仲基助力vivo X7Plus 预售会


“有了你,就有了光”

宋仲基助力 vivo X7Plus 预售会

2016年07月15日

上海 世博创意秀场


项目传播 - 微博


项目信息


On July 15th, Auditoire held the much-anticipated pre-sale event for the vivo X7Plus at Shanghai’s i-Pavillion. Under the theme “Capture His Every Moment”, Korean Super Star Song Joong-Ki, showed up on site to present the vivo X7Plus and support the pre-sale presentation. The event invited 500 guests, media partners and fans to experience the iconic moment where vivo’s new product was finally being sold along with the rare opportunity to spend a few moments close to Song Joong-Ki.

7月15日,万众期待的vivo X7Plus预售会在上海i-Pavillion世博创意秀场隆重举行,Auditoire再度携手vivo打造此次盛会。以“有了你,就有了光”为主题,韩国巨星宋仲基亲临现场演绎vivo新作,助力预售,与到场的500名嘉宾与媒体朋友们共同见证了vivo新品闪耀世界的重要历史时刻。




活动现场,我们将vivoX7Plus搭配不同情境进行陈列,体现了此次新品特有的定位与基调;在贴纸区,嘉宾们可以将趣味贴纸贴在身上,化身vivo乐拍师;现场还特别设置了互动拍照区,来宾们选择最喜爱的宋仲基照片进行拍照并进行现场打印或扫描二维码下载到手机进行分享。

We displayed the vivo X7Plus in a variety of scenarios and activities to portray the special features and specks of the product. The activities welcomed guests to apply fun rub-off tattoos and choose their favorite photos with Song Joong-Ki in a custom made photo booth, where they could print or download the photos into their mobile phones by scanning a QR code.











The main show was opened by a vigorous urban dance performance and followed by vivo’s senior managers sharing the brand’s ethos and attitude, conveying their positivity and confidence in the new vivo X7Plus. Amidst great cheers, Song Joong-Ki stepped on stage to share his experiences and photo shooting tips while giving a live demonstration. As Mr. Feng Lei, Vice President of vivo and Chief Marketing Officer joined Song Joong-Ki on stage, a group photo celebrated the exemplary moment as well as the faith placed on the bright future of the brand.

发布会在活力四射的韩风热舞中拉开帷幕,vivo的高层领导与现场来宾们分享了vivo品牌精神与之倡导的生活态度,并表达了对此次新品预售的信心。在一片欢呼声,vivoX7Plus的第一位使用者,韩国知名男星宋仲基上台与大家分享了自己的生活态度、拍照习惯并进行了现场演绎。随后vivo全球副总裁兼首席市场官冯磊先生上台与宋仲基进行大合影留念。





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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/FF_95cVGaxqebl9dZ0XqRQ



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